Wines of South Africa to bring sunshine to Germany with new brand positioning for ProWein Düsseldorf 2026
Wines of South Africa (WoSA) will be presenting its revitalised image at ProWein Düsseldorf, 15–17 March 2026. Showcasing 36 South African producers on the WoSA pavilion, located in Hall 6, stands L73 and L99. The stand will highlight the diversity, regionality and market relevance of the South African wine industry. In addition to the producers featured on the WoSA stand, South Africa's presence at the trade show is augmented by a number of companies exhibiting independently across the fair.
The WoSA pavilion will reflect South Africa's evolving wine narrative under the theme "There's Sunshine Inside", a message which captures the unique climate, viticulture, stylistic diversity and the spirit of togetherness inherent in the people making wine in the Cape.
Wines of South Africa's focus for 2026 is to strengthen existing trade relationships while creating meaningful new connections with international buyers, distributors, and on-trade partners through direct, personal engagement.
Discover Tasting Zone – Sponsored by DHL
A key feature of the South African presence is the Discover Tasting Zone, proudly delivered by DHL. This dedicated, self-pour tasting space offers visitors a curated snapshot of South Africa's dynamic wine landscape through 96 wines spanning regions, styles, price points and market segments.
Designed to encourage discovery and comparison at the visitor's own pace, the tasting zone allows uninterrupted exploration while Wines of South Africa representatives remain on hand to provide insight into provenance, style and commercial opportunity.
The tasting is structured across two daily sessions:
- Morning session (10:00–13:00):
Rosé, No- and Low-Alcohol wines, Grenache and Cinsault, alongside selections from High-Altitude Vineyards, showcasing freshness, accessibility and precision.
- Afternoon session (14:00–17:00):
Cap Classique, Old Vine Chenin Blanc, Old Vine wines from other cultivars, and PremiumFairtrade selections, highlighting depth, structure and premium positioning.
Together, these sessions offer a concise yet comprehensive overview of South Africa's quality spectrum and current stylistic direction.
Positioned for Today's Global Market
ProWein 2026 takes place amid continued shifts in global wine consumption, pricing structures and export dynamics. South Africa's offering reflects these realities, presenting a broad, adaptable portfolio ranging from accessible, entry-level wines to terroir-driven and premium expressions designed for specialised market segments and diverse distribution channels.
During the fair, harvest will be underway in South Africa's wine regions. Early reports indicate solid volumes and encouraging quality, providing a positive outlook for upcoming vintages and reinforcing confidence in South Africa's export potential.
WoSA's presence at ProWein 2026 underscores the industry's commitment to building long-term value, strengthening international partnerships and communicating the depth, diversity and confidence of South African wine on the global stage.